Simon Edwardson of Northacre on resonating with super-rich buyers

PrimeResi Journal

The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn’t worried about the prospect of further stamp duty reforms…

London has shrugged off the political uncertainty of late and continues to flex its muscles as the global centre of wealth with one of the largest populations of ultra-high-net-worth-individuals in the world. It is not a surprise, though, since the city provides not just a safe investment and a reliable place to do business, but also offers educational opportunities at some of the world’s most prestigious schools and universities, and an incomparable lifestyle.