Super-prime of life: the rise of ‘wellness’ apartments

Financial Times

At Orchard Place at The Broadway, in Westminster, the developer Northacre is planning to offer buyers willing to shell out £1.75mn to £27mn for a home in the development access to a “neo-gym” — or a physical fitness destination that includes audio visual and virtual reality experiences “to stimulate mind and body”.

Developments with health facilities have long been popular with older buyers — “We often joke that they want to be no more than five minutes from a defibrillator,” says Ed Lewis, head of residential development sales at Savills estate agency — but they are becoming increasingly important to younger ones too.